GEO vs SEO: what changes when AI answers first
Generative engine optimisation isn't a replacement for SEO. It's what SEO becomes when the first answer is written by an AI. Here's what actually changes.
Your website speed is a sales problem, not an IT problem.
Plenty of business websites take four to eight seconds to load on a mid-range phone. Google's own research found that the chance of a visitor bouncing rises sharply as load time climbs past a few seconds. That's not a technical footnote; it's customers walking out of the door.
What fast means now
Largest Contentful Paint under 2.5 seconds, no layout shift, and a response to taps within 200 milliseconds — the Core Web Vitals Google uses as a ranking signal. On a decent build these are very achievable: the page you're reading paints its first screen in well under a second.
Three fixes that don't need a rebuild
- Images. Resize them to the size they're shown at, convert to WebP or AVIF, and lazy-load everything below the first screen. This alone fixes most sites.
- Scripts. Chat widgets, five analytics tags, sliders — each one costs time. Keep what you use; defer the rest.
- Hosting. Cheap shared hosting with no caching will never be fast. Add a CDN and server caching, or move.
Want to know where your site stands? The free audit includes a full speed report with the exact fixes.