GEO vs SEO: what changes when AI answers first
Generative engine optimisation isn't a replacement for SEO. It's what SEO becomes when the first answer is written by an AI. Here's what actually changes.
1 min readInsights.
Practical thinking from the work: performance marketing, search, AI and the web.
Answer every lead in 60 seconds: AI agents on WhatsApp
Most enquiries go cold because nobody replies fast enough. A well-built AI agent replies instantly, qualifies politely and hands the good ones to a human.
1 min readThe creative testing system behind ads that keep working
Ads don't stop working because the algorithm hates you. They stop because the audience is tired of them. A simple monthly testing rhythm fixes that.
1 min readHow to get your business cited by ChatGPT, Gemini and Perplexity
AI assistants now answer “who's the best at…” questions directly. Here's what actually gets a business quoted in those answers.
1 min readWhat should a lead cost? A way to set a target you can defend
A simple way to set a cost-per-lead target for any business in any country, and the four reasons campaigns blow past it.
1 min readYour website speed is a sales problem, not an IT problem
Every extra second of load time costs enquiries. What “fast” means in 2026, and how to get there without a rebuild.
1 min readWant this done for you?
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